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Strip Weathers, known by most as The King, is a seven-time Piston Cup champion who possessed the Dinoco sponsorship prior to retiring after the 2005 season.
In Cars, when Darrell Cartrip and Bob Cutlass are introducing The King, Chick Hicks, and Lightning McQueen to the audience, they describe Weathers as having been "Dinoco's golden boy for years" and speculate on whether or not he will be able to pull off one last victory in the final race of his career.