Vitoline is a special fuel additive vitamin for older but active cars. Sponsoring a race car seemed like a good way to get that message to their customers, and James Cleanair was the perfect age car for it. Vitoline also sponsors Aikens and Racer 52. In between Cars and Cars 3, Brick Yardley takes the role for the Vitoline racer, and gets replaced by Chase Racelott early in Cars 3.