To create a false hairdo
Cars (logo only)
Cars 3 (logo only)
Vinyl Toupee is a mark of vinyl spray cans that cars can use to have a nice vinyl toupee on the roof. Crusty Rotor is the bearer of this sponsor and also a client of it, as he uses it even for racing.
Vinyl Toupee allows cars to have fake hair. You spray it out of the can, and then vinyl will make false hair on your roof so others will think the hair is real.