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Rust-eze Racing Center owner
- "You think you're famous now? Ha ha! We'll be rich, beyond belief."
"Mr. Sterling, what is this about?"
"Your legacy. Every time you lose, you damage yourself. I'm sorry. Your racing days are coming to an end."
- —Sterling and Lightning McQueen, a Cars 3 trailer
Sterling is a businesscar who owns the Rust-eze Racing Center, an elite training facility. He is a sports car with a silver coat of paint. He is described as "laid back" and "unassuming", though he takes business seriously, and doesn't say things that are "not charming".. He is a Revere Motors Model AG, a car based on the BMW 2000CS. He is the hidden main antagonist of the film.
In Cars 3, Sterling brings up the subject of McQueen's retirement while introducing McQueen to a selection of merchandise based on him. He makes a deal with McQueen; if he cannot win the Florida 500, then Lightning will have to retire. At the Rust-eze Racing Center, McQueen is introduced to Cruz Ramirez, who helps him train to defeat Jackson Storm in the Florida 500. He gets mad at the end because Tex bought out his company and business.
Profiles and statistics
- "Sterling is a smart and dashing businesscar who runs one of the largest racing centers in the country. Despite his wealth and influence, he comes across as unassuming and laid-back. Sterling often waves off formalities, choosing to be called "Sterling" over "Sir" or "Mister." Although he's not cutthroat or power-hungry, his decisions will always be driven by what is best for his business. Sterling has invested a lot of money in Lightning McQueen, and he wants to make sure his investment pays off."