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Rust-eze Racing Center owner
Sterling is a businesscar that owns the Rust-eze Racing Center, an elite training facility. He is a sports car with a silver coat of paint. He is described as "laid back" and "unassuming", though he takes business seriously, and does not say things that are "not charming".
In Cars 3, Sterling brings up the subject of McQueen's retirement while introducing McQueen to a selection of merchandise based on him. At the Rust-eze Racing Center, McQueen is introduced to Cruz Ramirez, who helps him train to defeat Jackson Storm in the Florida 500.