This article or section contains spoilers regarding an upcoming or recently released product. For those who would like to avoid said information, please turn back or proceed with caution.
Rust-eze Racing Center owner
- "You think you're famous now? Ha ha! We'll be rich, beyond belief."
"Mr. Sterling, what is this about?"
"Your legacy. Every time you lose, you damage yourself. I'm sorry. Your racing days are coming to an end."
- —Sterling and Lightning McQueen, a Cars 3 trailer
Sterling is a businesscar who owns the Rust-eze Racing Center, an elite training facility. He is a sports car with a silver coat of paint. He is described as "laid back" and "unassuming", though he takes business seriously, and doesn't say things that are "not charming"..
In Cars 3, Sterling brings up the subject of McQueen's retirement while introducing McQueen to a selection of merchandise based on him. He makes a deal with McQueen; if he cannot win the Florida 500, then Lightning will have to retire. At the Rust-eze Racing Center, McQueen is introduced to Cruz Ramirez, who helps him train to defeat Jackson Storm in the Florida 500.