To provide energy to race cars
Nitroade is a hi-energy beverage for active sports cars. In the Piston Cup Racing Series, it is commonly used by racers in order to stay hydrated and maintain energy, and pitties will often provide their racers with it during pit stops.
Nitroade also has a Piston Cup racing team, and it sponsors Aiken Axler, Racer 13, Joltsen, Phil Tankson, and Tim Treadless. Nitroade Crew Chief, Eric Roadales, and Hugo Fast are also members of the team.
CarsIn Cars, Aiken Axler and his team are competing in the Dinoco 400 at the Motor Speedway of the South. Additionally, "Petrol" Pulaski gives Winford Bradford Rutherford a can of Nitroade while he is taking a pit stop.
Cars: The Video Game
Nitroade's logo can be seen on Joltsen in Cars: The Video Game.
Cars: Mater-National Championship
In Cars: Mater-National Championship, the Nitroade logo can be seen on barriers throughout the game's tracks.
Tokyo MaterIn Tokyo Mater, various advertisements for Nitroade can be seen on large screens in Tokyo throughout the duration of the short.
The World of Cars Online
In The World of Cars Online, Nitroade was available as a sponsorship to paid members.
In the Cars teaser trailer, there is a green race car that is sponsored by Nitroade.
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