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Dale Earnhardt Inc. is a Piston Cup-related organization that only appears in Cars. It served as the racing sponsor of Dale Earnhardt Jr., the owner's son.

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Trivia[]

  • The sponsor's logo displayed on Dale's bodywork replaces the Budweiser logo formerly displayed on the real Dale Earnhardt's racing cars. It was likely changed to avoid alcohol references and copyrighting.
  • In the 15th December 2005 workprint of Cars, Shifty Drug was used as a stand in for the Dale Earnhardt Inc., this was done in case the filmmakers could not get Dale Earnhardt Jr. on the project and secure licensing for him and his company.[1]

References[]

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